Appointment News: Lupine appoints Mary Kom as brand ambassador for its Shakti initiative
Brand ambassador of Shakti campaign: Recently, global pharma major Lupine Limited (Lupin) has signed six-time world boxing champion, Mary Kom as the brand ambassador for its Shakti campaign. The purpose of this campaign is to increase awareness about heart diseases among women.
With Mary Kom anchored the campaign, to spread the much-needed awareness on the issue and encourage women to sign up for early screening and take corrective measures to avoid the future risk of heart diseases.
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What is Shakti Abhiyan?
Lupine’s Shakti Abhiyan aims to engage with the target audience across India through both offline and online activities through social media sessions, informative videos from doctors and clinic awareness activities to establish a better understanding of cardiovascular diseases among women to share.
In the second phase, the campaign aims to help women improve their health and contribute significantly to the well being of the society as they are its backbone and play a vital role in shaping the nation.
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