Shah Rukh Khan will be the brand ambassador of Burjeel holdings

Burjeel Holdings, a major supplier of private healthcare services, has appointed Bollywood superstar Shah Rukh Khan as its new brand ambassador. ShamsheerVayalil, an Indian entrepreneur living in the UAE, owns Burjeel Holdings. 

On Wednesday, Burjeel Holdings said on Twitter, “Burjeel Holdings is thrilled to announce that we have recruited superstar Shah Rukh Khan as our Brand Ambassador.” We feel that our collaboration with Mr. Khan, a worldwide icon, demonstrates our shared ideals and a shared enthusiasm for changing lives.” 

Shah Rukh Khan’s first step in the medical field:

In the following weeks, Shah Rukh Khan will participate in a multi-platform marketing campaign for the organization in the area. This will be the actor’s first job as a healthcare advocate.

“We can all relate to the healthcare industry and have first-hand experience with it,” It was enlightening to see Burjeel Medical City.

 The trip to Burjeel Medical City was eye-opening. Meeting staff and watching their zeal and joy in their job was humbling. “I’m thrilled to be a part of their tale”, Shah Rukh Khan remarked. 

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Burjeel holdings are planning to expand in Saudi :

Burjeel Holdings, founded in 2007, operates 39 hospitals and medical centers across the MENA region and hopes to capitalize on the actor’s international popularity and credibility as it connects with an increasing number of people traveling to the UAE for medical needs and expands its global research partnerships while expanding its operations across the GCC.

Burjeel Holdings declared its intention to expand into the Kingdom of Saudi Arabia on August 24. (KSA). 

The firm has signed a Memorandum of Understanding (MoU) with the Kingdom of Saudi Arabia’s Ministry of Investment, under which it would look for possibilities to spend up to $1 billion in the Kingdom by 2030.

Shah Rukh khan was ranked number 12 by Duff & Phelps:

The actor has worked with Dubai’s tourist authority as a marketing ambassador. However, that collaboration came to an end in early 2022. He was also the first Indian star to be granted a golden visa to the UAE.

In a recent Duff & Phelps A Kroll Business assessment, the actor was ranked number 12 with a brand worth of $46.3 million in 2021. 

The actor dropped from his fourth position in 2020, according to the research titled “Digital Acceleration 2.0 Celebrity Brand Valuation Report 2021,” which was published in early 2022.

Celebrity Brand Valuation Report 2021 – Digital Acceleration 2.0 – Download PDF

Author – Divyanshu Yadav